The Long Tail

Just finished this mind-blowing article by Wired editor-in-chief Chris Anderson. How companies like Amazon, or iTunes or Netflix are tapping into niche markets through web interfaces & elimination of physical storefronts in your town. How, faced with unlimited choices, we're more likely to explore back-catalogs, influences, similar movies/books/albums/etc.

He's got a book deal, now based on this idea. He's also blogging about the process.

Comments

[Tony]

I've found more new music through the iTunes music store than I ever would without it.